Thursday, May 20, 2010

I ♥ logos

I'm a sucker for logos. I love them. Always have.

In my opinion, logos are some of the purest forms of graphic design, and I'm constantly noticing and commenting on them, much to the chagrin of my family.

Logos are the window into the soul of an organization, and therefore, should not be underrated. Who isn't familiar with these pervasive symbols:

You can literally smell the trans fat and exploited child labor when viewing the above iconography.

And then, there are the logos which have evolved, some due to public outcry, such as the Syracuse University logo, where a savage cartoon character:

morphed into citrusy sex offender:

Or at Stanford University, where this hapless depiction of a Native American:

became an automotive air freshener:

Other institutions may want to take this lead, since, although their logos aren't offensive, they're simply ridiculous. I don't know how many times I've run for my life from a pissed off duck:

Or beaver:

And make sure you get the hell off of this guy's lawn:

Other logos have changed because the organizations public image is so tarnished that keeping the old identity would have drastically affected the bottom line. It makes sense to create a new handle for the same old mercenary group:

so that the public is too involved trying to pronounce the new name that it's distracted from its murderous ways:

And in the extreme, some logos make the greatest leap, traveling from:


Lastly, some logos fall within the "ironic" classification, such as:

Those lucky people are dropping like flies. And another brand of irony would be the logo of my high school alma mater, the "Trojans":

Our town experienced the highest teen pregnancy rate in the state. Maybe the school nurse could've handed out a few more "logos."

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